Data & Analysis

          闺蜜5人的疯狂

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          闺蜜5人的疯狂

          Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

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          Dive into data on audience perceptions and behaviors.

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          闺蜜5人的疯狂

          I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makerswhoare responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. Im a curious, camp counselor-type – and I have a thing for cultural centers.

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          EXECUTIVE LEADERSHIP

          Insight on leadership trends impacting executive decision-makers within cultural organizations

          BUSINESS INSIGHTS

          Data on audiences motivations and behaviors, and findings impacting financial health

          MARKETING

          How to increase reputation in order to effectively drive attendance

          NEW AUDIENCES

          Research to aid in effectively engaging new and diverse audiences

          VISITOR EXPERIENCE

          How to increase onsite satisfaction to motivate revisitation and mission execution

          FUNDRAISING & MEMBERSHIP

          Data and analysis to aid in and satisfying members and philanthropic supporters

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